The hybrid version of Ford’s entry-level Maverick pickup set a third-quarter sales record in 2026. Ford reported 27,793 Maverick Hybrid sales for July through September, up 59.6%. Through September, the company counted 74,300 Maverick Hybrids sold, which it says is also a record.
The gains came in a quarter when Ford’s overall sales went the other way. Total third-quarter sales fell 6.6%, which Ford attributed to planned changes in its lineup.
Ford published the numbers on Oct. 2, 2026 in its third-quarter sales release. “Maverick Hybrid: Third-quarter sales rose 59.6% to a record 27,793 pickups. Year-to-date sales of 74,300 pickups also set a record,” the release states. Ford calls the truck “America’s best-selling hybrid pickup” but does not cite a data source for that ranking. Its July 2, 2026 second-quarter release used similar language, calling the Maverick Hybrid “America’s No. 1 hybrid truck,” also without naming a source.
Where the hybrid sits in Ford’s quarter
The same release puts the total in context. Ford sold 509,764 vehicles in the third quarter, down 6.6%, “reflecting the planned portfolio changes,” and 1,516,279 vehicles through September. Andrew Frick, president of Ford Blue and Model e, said in the release that the company continued to gain retail share “adjusted for the planned sunset of Escape and Corsair,” and that “F-Series, Bronco and our hybrid truck lineup” posted standout results. “Our dealers continue to turn our inventory quickly, and our vehicle stock is healthy as we head into the fourth quarter,” Frick said.
The Maverick’s broader segment also grew. Combined sales of the Maverick, Ranger and Bronco Sport rose 9.5% through September to 112,627 trucks and SUVs, Ford said, and sales of the base Maverick XL rose 15.5%. The release does not give a total for all Maverick powertrains combined. The trend runs back through the year: Ford’s July 2, 2026 release reported that combined sales of the three entry-level models rose 9.9% in the second quarter and 9.2% through the first half, while Maverick XL sales rose 12.2% in the second quarter.
Ford’s other hybrid pickup offers a comparison inside the same document. F-150 Hybrid sales totaled 34,527 trucks through September 2026, per the release, less than half the Maverick Hybrid’s 74,300 over the same nine months. Frick’s quote does not say which hybrid trucks he meant, and the release gives no combined hybrid total for the quarter or the year.
A third-quarter record, not the best quarter
The record is specific to the third quarter. Ford’s second-quarter release, dated July 2, 2026, reported a Q2 record of 29,457 Maverick Hybrids, up 19.3%, and first-half sales of 46,507. That means the April–June quarter outsold July–September by 1,664 trucks. The two releases line up: 46,507 in the first half plus 27,793 in the third quarter equals the 74,300 year-to-date figure Ford reported.
The year-over-year comparison is also on the record. In its third-quarter 2025 release, dated Oct. 1, 2025, Ford reported Maverick Hybrid sales of 63,516 through September 2025, up 11.5% at the time. Set against that, the 74,300 through September 2026 is roughly 17% higher, by Combat Rated’s calculation from Ford’s two releases.
The 2025 release also showed how much of the Maverick’s volume was already hybrid then: Ford reported total Maverick sales of 120,904 through September 2025, and 63,516 of those were hybrids. That release also put the Maverick’s third-quarter 2025 total at a then-record 34,848 trucks and said nearly 60% of buyers were new to Ford. Ford’s 2026 release does not provide the matching all-powertrain total, so the 2026 share cannot be calculated from Ford’s own figures.
The year-to-date mark is the one to watch. Ford has not yet reported fourth-quarter sales, and that release will show whether the Maverick Hybrid’s 74,300 through September becomes a full-year record for 2026.
Top image: A 2024 Ford Maverick Hybrid Lariat. Image Credit: RL GNZLZ — CC BY-SA 4.0 / Wikimedia Commons
This article was produced with the assistance of AI and reviewed by Combat Rated editors prior to publication.